This study measured the manifestations of racial prejudice in a sample of Brazilian population, using McConahay, Hardees and Batts's scales of modern racism (1981) and Datafolha (1995) and Ventury, G's (2003) scale of cordial racism. The questionnaires were applied to a total of 101 students of several universities in southern Brazil. The results demonstrate that both scales differ among themselves according to capturing prejudice expressions. The citizens had declared greater modern racism than cordial racism. Also, the variables related with the influence on racial prejudice, stated by the participants, were analyzed. The gender and orientation to social dominancy variables are variables that predict the modern racism in the sample studied. The participants indicated, in greater measure, the manifestation of racial prejudice in an uncovered form, being this manifestation in a more open way, when there was the possibility of a more personal and closer contact.
Modern racism; cordial racism; prejudice
