Considering the conceptual distinction between strategic decisions and strategic actions and using production competence definitions, a general model is presented here. This model creates an interactive structure to aggregate the elements that compose the competitive differential of the organization. The objective of the structure is to define the way that organizations can act in the market, and, in general, in the whole society. To develop the model, a theoretical support structure has been defined in terms of concepts, positions and arguments related to Strategic Management, according to its different approaches. The model is now being used by an industrial organization and its basic phases have been used in the definition of the strategic behavior of the organization in question over the last two years. The conceptual analysis and the practical observations that have come from the effective implementation of the model have allowed us to propose some general and specific conclusions here.
Production competence; Strategic vision; Interactive management
