This paper investigates the economic advantages, which appear to the supply chains that adopt the Efficient Consumer Response (ECR), and also the actions needed to obtain those advantages. The guidelines are found in a dynamic model and its optimality conditions. The instrumental is used to model a supply chain that adopts the ECR. The purpose is to determine the impacts on the financial management and on the structure of the retail market that arise with the ECR adoption. It's shown up the inter-relations among the several aspects that must be considered in the implementation of a supply partnership.
Efficient consumer response; Supply chain management; Supermarkets
