The productivity evaluation of commercial units belonging to a single group, such as the branches of a bank or the units of a franchising network, done through Data Envelopment Analysis (DEA), yields efficiency values for each of the units, called DMU's (Decision Making Units). However, this efficiency is relative, for its value depends on how the other DMU's behaved. Since the analysis is done after production, it is not possible to know how much one unit should have produced to be classified as efficient. This work suggests a method for estimating goals of production for each DMU to be considered efficient independently from the rest of the group, from the idealization of an efficiency frontier.
Operations research; evaluation; DEA; efficiency; goals
