Personal values influence individual behavior and organizational values influence the organizational practices development. However, there is no study linking these constructs with client's trust. This study analyzed, according to the perspective of customers, the relationship between perceived organizational values, perceived practices, and trust in organizations. After a qualitative research, an organizational practices scale was elaborated. An organizational values scale and a trust scale were adapted. The model test of the relationship between the constructs was based on a survey using a costumer's sample. The data were processed by software LISREL 8.7. The results showed that the organizational values perceived are positively correlated with the practices and both constructs are significant and positively correlated with costumers' trust.
Organizational values; Practices; Trust; Services
