Nowadays, the automobile industry is using blanks with different thickness denominated tailored blanks. The main objectives are the reduction of the weight and of the final cost of the product. The use of tailored blanks is a technology more and more used in the vehicle production. The Analyses of the Value approaches in the tailored blanks technology used in automobile industry are becoming even more adequate. The studied product was the internal front door reinforcement of a four doors national vehicle. The objective of this work was the use of the Analysis of the Value methodology in order to obtain financial results that can propitiate a more competitive product, according to the analysis product functions. The results showed that the tailored blank cost in Brazil is financially unviable for the medium piece that was studied in 2004. The manufacture cost is very superior in relation to the economy generated by the raw material consumption reduction.
Analysis of the value; tailored blanks; deep drawing
