The main purpose of this paper was to evaluate the perception of three surrounding communities of large steel companies from the State of Minas Gerais about the social responsibility of these corporations, as well as the relationship between this perception and the brand value view (BV). The study used the framework "Pyramid of Social Responsibility", proposed by Carroll (1991). It was a quantitative survey research with Likert-type questions, which aimed to assess how the communities perceive the various aspects of the social responsibility of these organizations and the perception of their brand value, as well as the relationship between these factors. The results, which were analyzed by multivariate statistical methods, showed that the analyzed companies have high quality brand values, mainly due to a positive perception of their ethical and philanthropic dimensions.
Brand equity; Social responsibility
