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Promotion and management in industrial states of the Euroregion Galicia-North of Portugal

This paper not only makes a deep analysis of the main causes that imply problems in promotion and management in industrial estates, but also proposes an action plan to improve the current situation. In order to illustrate these problems, the situation of industrial estates in the Euroregion Galicia-North of Portugal (Pontevedra area in Spain and Minho-Lima area in Viana do Castelo, Portugal) was presented. Although the study focused only on these geographical areas (55 companies), the conclusions and recommendations could be easily extrapolated to the rest of Spain and Portugal. Among these conclusions, the need for a better strategy to locate new industrial estates, for a higher development of services and infrastructures, and for the adoption of suitable organizational schemes to the maintenance of industrial estates, could be outlined.

Industrial estates; Promotion; Management


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