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Analysis of critical success factors for projects: a case study in the retail industry

Based on the literature of critical success factors and project success, this study aimed to establish a relationship between both from a perspective that concerns different types of projects. In the context of a retail company, the empirical research was lead in two phases: a project management diagnosis through document analysis and interviews; and a survey with closed questions applied to the staff involved in the activity of projects in the company. Forty-three usable responses were obtained. One of the results indicates the significant impact of project typology on the performance of most critical success factors, highlighting the importance of defining objective criteria to classify projects. Moreover, it was possible to visualize, graphically, the relationship between each success dimension and its benefits to the firm through the modified Kano-diagram of customer satisfaction, previously used in this paper for the literature synthesis.

Project success; Critical success factors for projects; Project classification; Kano diagram


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