The current research aimed at adapting, developing and validating Brazilian scales related to body image norms for both genders. In study 1, SATAQ revealed a problematic two-factor structure. Study 2 focused on the development of Male and Female Body Image Scales. Both scales revealed a two-factor structure, comprising the factors "general internalization" (factor loadings ranging from .85 to .37) and "behavioral intention" (factor loadings ranging from .73 to .38). In study 3, combined scales from study 1 and 2 were validated. Besides that, correlational analyses with demographic data were performed. The analyses indicated a relation between reading, commenting and buying beauty products with body image norms. The final scale grouped SATAQ's and Male and Female Body Image Scales' items, keeping the same factors of the two-factor structure.
Internalization; social norms; body image
