Although there are many citations where Skinner writes about the importance of the study of cultural practices in behavior analysis, these studies were forgotten for almost fifty years. Working in this plan Sigrid Glenn has created the concept of metacontingency, a great contribution as a tool in the description and analysis of social behavior. Some metacontingency studies are presented in this paper and the behavior analyst's function in social issues is discussed, including analysis and modification of cultural practices.
Behavior analysis; cultural practices; metacontingencies; society; selection by consequences