One of the important methods for product development is QFD (Quality Function Deployment). QFD consists of a systematic process to translate customer's opinion into technical and operational requirements, pointing out and recording information by using matrices. The method aims at focusing in the most important items, resulting in a way to achieve competitive advantages in the development process. This paper highlights the concept of QFD and reports the introduction of QFD in a company which produces polypropylene flexible (BOPP) films. The work discusses the way QFD was introduced in the company and points out the experienced difficulties, achieved results as well as the benefits from the implementation. Among those benefits, it can be highlighted the QFD role as a method to systematise the development process, besides other teamwork benefits, such as improvement of planning abilities, knowledge dissemination, and better communication between functional areas.
QFD; quality deployment; BOPP; flexible films; product development
