Abstract
The Family Health Strategy as a strategy for reorienting Primary Health Care is recent in the history of the Unified Health System, demanding many challenges. This study aims to understand the physician's perception in the context of family health in relation to meeting spontaneous demand. This exploratory research uses a qualitative approach carried out in a city in the interior of the state of Minas Gerais, through an open interview guided by triggering questions with 15 doctors from the ESF. Data were collected in August and September 2018, and analyzed according to Bardin's content analysis method. The results pointed to two thematic axes of analysis: the importance of welcoming and the balance of access between spontaneous and programmed demands. It was concluded that it is extremely important to reorganize the work process according to the needs of the ascribed community, balancing the service between spontaneous and scheduled demand, guaranteeing user access.
Keywords:
Primary Health Care; User Embracement; Health Services Accessibility.