This paper discusses the launching of the Brazilian National Policy on Men's Health in 2008. We analyze the actions of the Brazilian Society of Urology while the policy was being planned and during its implementation. These actions can be described as an effort to promote "erectile dysfunction" as a public health problem. We then present the main points of the document "National Policy for the Integral Assistance to Men's Health (principles and guidelines)" launched by the Ministry of Health in August 2008. Based on this data, we discuss the way the specialists' discourse was articulated to the political discourse of social movements, with the aim of medicalizing man's body. We argue that the Policy, using the right to health as its justification, implies the idea of masculinity as intrinsically unhealthy, and, unlike the policies aimed at women and other minorities, aims at the "disempowerment" of men.
male sexuality; man's health; medicalization