This paper attempts to summarize Herbert Marcuse's contribution to the critical review of the cultural sphere arising from the formative process of late capitalismo Marcuse's critical uses of the dialectal negation and of the Hegelian-Marxist approach combine with the construction of an anthropological metaphor on the social process and establish a methodology capable of accomplishing a penetrating analysis of the foundation of the onedimensionalyzation of life through the realization of the principie of reality as profitability. Thus, capital acquires the strength to wield an exceeding power over the administration and organization of social life, by means of the changes in the production/ comsumption relation resulting from the establishment of its material and cultural pseudo-equality.
Late capitalism; cultural sphere; flexible accumulation