This study analyzes the corporate video that presents the Project of the Instituto Nacional de Ciência e Tecnologia de Psiquiatria do Desenvolvimento para a Infância e Adolescência, INPD (National Institute of Science and Technology of Developmental Psychiatry for Children and Adolescents, Brazil). It aims to broaden the debate about scientific truth and methods to prevent mental illness in childhood and adolescence, through the analysis of the media material used to publicize the project. The work to prevent mental illness and early diagnosis of psychopathology has started in private schools (2010) and intends to prove its validity aiming the construction of public policies. Based on data from epidemiological research organizations, the creation of a psychiatric subspeciality is beeing articulated. We are facing a super dimension of the power of psychiatric medicine and its truth to find solutions for the facts of life, which makes use of non-expressed disease diagnosis, based on behavior, to be controlled by psychotropic drugs and conduct guidance. It is a project under implementation, with full private and public funding, and institutional credibility. Indeed, it is the medicalization of social and psychological, serving more to the disease industry than to public health.
medicalization; psychiatry; childhood; adolescence; prevention