This article concerns a reading of the capitalist culture of contemporary consuming, based on the theory of the Discourses, developed by Jacques Lacan on the book XVII The Other Side of Psychoanalysis (1969-1970) and at the Conference in Milan, proffered by him on May 12, 1972. The issue is approached through the capitalism, of which the consequences are the consuming of industrial products elevated to the category of objects able to fill the structural flaw, called lathousas, to stimulate the excess of jouissance. The relevance of this issue refers to its topical aspect and its dangerous consequences which may appear to the subject, related to unlimited enjoyment over the restrictions which inaugurate the desire. The inexistence of a healing to the subject division is a premise. Thus, opposite to the contemporary misleading of completeness, the impossibility of mending de desire is considered the support to the lacanian clinic.
Discourses in lacanian psychoanalysis; culture of consuming; lathousa
