This study aimed to understand the axiological basis of attitudes toward alcohol use by testing the hierarchical model of values→attitudes→behavior. One hundred and forty-nine undergraduates (most of whom were men; i.e., 57.4%) from Parnaíba, Brazil, participated in the study (mean age = 22.8 years). The participants answered the Basic Values Survey, Attitudes toward Use Alcohol Scale, and demographic questions. The results indicated that the excitement values positively correlated with favorable attitudes toward alcohol use, while normative values were negatively related. The mediating role of attitudes on this relation was also confirmed in the analyses. The current study supports the proposed hierarchical model, and thereby contributes to the understanding of alcohol use and has implication for designing public policies to combat the dysfunctional pattern of unhealthy consumption.
Alcoholic Beverages; Behavior; Social Psychology
