Technological innovation has been gaining space in the global economy. In Brazil, particularly in agriculture, the Brazilian Agricultural Research Corporation (Embrapa) has developed solutions for farming and cattle raising, contributing therefore to regional development. This article presents the results of a research conducted with managers, researchers and representatives in the Field of Technology Transfer of Embrapa which aimed to analyze the technology generation process. The research drew on qualitative and quantitative researches. The results showed difficulties within this process: the difference in perception of the concept of innovation and the lack of mechanisms for measuring the adoption of technologies
Technology Innovation; Technology generation; Farming and cattle raising sector
