Scientific knowledge popularization is the way to the society access technical scientific advances. The challenge is to increase the means, channels and processes of information and relationship with society and decode scientific issues into a format that makes knowledge accessible. The Embrapa Precision Agriculture Network has been used scientific communication strategies at the traditional and new media, as a way of approach with various stakeholders, contributing to the construction of a critical conscience of Brazilian society. The aim of this paper is to present and evaluate the results of these strategies in scientific communication such as the website, educational videos and media reports. The release of research results has been an efficient way of the project team approach the society by showing the generation of PA knowledge in made in the country by Embrapa and partners. It can contribute to the strengthening and promotion of the concept of AP as a management tool for producers and service providers. It is also a form of accountability to society, indicating the destination of the financial resources.
Communication; Technological transfer; Google Analytics, Youtube
