| Case |
Background |
Participants function / segment |
Time in function (years) |
| E1 |
Master in Economics and Specialization in Financial Management, Catholic University of Brasilia, Brazil. |
Research manager and Foresight Unit of the National Confederation of Industry - CNI. |
9 |
| E2 |
Specialization in Business Management, Universidade de Caxias do Sul, Brazil. |
Department of competitive management of Marcopolo S / A. |
4 |
| E3 |
Bachelor of Business Administration from the State University Northern of Parana, Brazil. |
Sales Planning Manager at Lojas Colombo S / A. |
3 |
| E4 |
PhD in Computer Science, Stanford University, USA; Specialist in Pediatric Surgery, Toronto Sick Children, Canada. |
Chief Scientist of IBM Brazil; research coordinator of the Brazilian subsidiary of the company. |
20 |
| E5 |
Doctorate in Production Engineering, Federal University of Rio de Janeiro, Brazil; Masters in Nuclear Engineering, Federal University of Rio de Janeiro, Brazil. |
Director of consulting and education at Plugar Informações Estratégicas; professor and researcher. |
14 |
| E6 |
Master in Business Administration, Group IBMEC, Brazil. |
CEO at Plugar Informações Estratégicas; professor, researcher and founding member of Brazilian Society of Knowledge Management - SBGC. |
14 |
| E7 |
Doctorate and Masters in Computer Science, Federal University of Rio Grande do Sul, Brazil. |
Professor at the Lutheran University of Brazil - ULBRA and Senac Technology College; researcher and consultant. |
12 |
| E9 |
Specialization in Business Management, Federal University of Rio Grande, Brazil. |
Senac-RS Market Intelligence Manager. |
5 |
| E10 |
Specialization in Strategic Management and Competitive Intelligence, - PUCRS |
Market Information Specialist at DHB Automotive Components S.A. |
6 |
| E11 |
Specialization in Marketing, Fundação Getúlio Vargas, Brazil. |
Marketing analyst in the metal mechanic industry |
8 |
| E12 |
Doctorate and Master in Business Administration, University of Brasilia, Brazil. |
Researcher in Business Innovation at Empresa Brasileira de Correios e Telégrafos - CORREIOS. |
5 |
| E13 |
Specialization in Strategic Management of Information Technology, Fundação Getúlio Vargas, Brazil. |
Market Intelligence Executive in Promob Software Solutions. |
2 |
| E14 |
Specialization in Strategic Production Management by FTEC Colleges. |
Market intelligence supervisor in company of footwear segment. |
2 |
| E15 |
Bachelor of Business Administration, Universidade de Caxias do Sul, Brazil. |
Commercial consultant with focus on strategic intelligence in Planef Consulting. |
5 |
| E18 |
Doctorate in Information Science, Fluminense Federal University, Brazil. Master's degree in Information Science, Federal University of Rio de Janeiro, Brazil. |
Professor in Lato Sensu programs at IBMEC, ESPM, Fundação Getúlio Vargas and HSM. |
14 |
| E19 |
Master in computer science with specialization in marketing services. |
Manager of new technologies applied at IBM Brazil. Author of the first Brazilian book about big data. |
30 |
| E20 |
Global Executive MBA - University of North Carolina, United States; Tecnologico de Monterrey, Monterrey, Mexico; Getulio Vargas Foundation, São Paulo, Brazil; RSM Erasmus University, Rotterdam, Netherlands; The Chinese University of Hong Kong, Hong Kong, China; Specialization in Strategic Management, Fundação Getúlio Vargas, Brazil. |
Responsible for departments of strategy, strategic intelligence and strategic management at Fleury Group. |
7 |
| E21 |
Specialization in Market Research, State University of Rio de Janeiro, Brazil. |
Competitive Intelligence Manager at Plugar Informações Estratégicas. |
15 |
Fonte: as autoras