Repurchase intentions in the online shopping context

ABSTRACT

This study aimed to analyze the relationships between the constructs security, privacy, information quality, trust and positive electronic word-of-mouth (e-WOM) as antecedents of consumers repurchase intention in online shopping context. To achieve this goal, a survey was conducted with a sample of 410 consumers who have already performed this type of operation. The data was statistically analyzed using the Structural Equation Modeling. The main results indicate that security, privacy and the quality of online shopping site information positively affects trust in that site, and that trust, in turn, positively impacts consumers repurchase intention. As implication of these findings, this study contributed to a better understanding of the antecedents of consumers repurchase intention in online shopping context, which can have impact on the success of companies operating their business on the e-commerce.

KEYWORDS:
e-commerce; Security; Privacy; Information quality; Trust; Positive electronic word-of-mouth; Repurchase intention