ABSTRACT
Big data’s phenomenon presents itself as inevitable effect of the fourth industrial revolution. Considering the increase of personal daily data shared on the Internet, this paper aims to discuss the (in)compatibility between the big data and the protection of personal data. For this, will be explained the network society, the redefinition of privacy and the concept of big data, to present, in the end of this exploratory research, the conclusion. Laws could not determine what the technology should be, to embarrass free technological development and the economic spread of the country. The role of law in the scope of the relationship between big data and protection of personal data is associated more with the notion of "shield", that is, as a barrier against the violation of rights and the indiscriminate use of personal data without consent of holders of them.
Keywords:
big data; privacy; personal data protection; technology