Women from Rio and reading practices in the 1920s: a documentary study from the magazines "Fon-Fon" and "Jornal das Moças"

Abstract

This paper aims to investigate the reading practices undertaken by women of Rio de Janeiro in the 1920s, having as object of analysis two magazines specifically addressed to this audience. They are: "Fon-Fon" "Jornal das Moças". It presents the set of socio-historical factors that have driven the development of the periodical press in Brazil and the appearance of "women's magazines" in Rio de Janeiro in the period of the Belle Époque. Then, taking a prerogative that both the Fon-Fon Magazine and Jornal das Moças constitute in historical sources, it is made a desk study in order to identify the needs and the information uses that seems to be associated with the reading practices of the subscribers of both journals. In terms of results, besides emphasizing the socialization dynamics established by and for the female audience, the work points out how the two magazines have become an important tool to the intellectual formation of the woman from Rio de Janeiro in the 1920s and how they acted in favor of leisure , education and dissemination of information among its readers.

Keywords:
Reading practices; Women's magazine; Female education; Periodical Press; Magazine Fon-Fon; Magazine; Jornal das Moças Magazine