Measurement of faculty body intellectual capital: evaluation and recognition by meritocracy in an institution of higher education

ABSTRACT

Private Higher Education Institutions (HEI), in their vast majority, do not have an Intangible Assets valuation model, making it impossible to value their professors based on their results, who are then remunerated only by their titles. This research analyzes a program to measure the Faculty Body Intellectual Capital in a Private HEI, aiming at their evaluation and recognition by meritocracy. The research was classified as a descriptive case study. It was used a qualitative approach, in the interviews with the high direction and quantitative, in the questionnaire for the professors. A documentary research was also done in the analysis of the Program of Recognition of Faculty Body Merit (PRFBM), proposed by the IES. Of the 743 members of the faculty body, 162 participated in the research. The results pointed to some possible improvements: extension of PRFBM amplitude, changes in internal communication, revision of the punctuation criteria of the program, use of the Lattes curriculum to extract academic activities from teachers and improvement of the information system. It is concluded that the use of adequate strategies and indicators for the management of Intangible Assets can add value to the faculty body and to the institution.

Keywords:
Knowledge Management; Intangible Assets; Intellectual Capital Measurement; Private HES; Meritocracy