The study was carried out with 11 psychologists from the municipal health service in a county of São Paulo, in order to identify their conceptions about Health Promotion having the presupposition the health promotion strategy as a theoretical support. We started with a qualitative research through a semi-planned interview using a schedule and a tape recorder. The data were submitted to a content analysis and led to four central senses: focus of work, net of work, psychologists' roles and Health Promotion-life quality. The results made us realize that from an individual stance professionals are searching for a mobilization in order to make the individual able to obtain a better life and health qualities, but as there is no integrated work for extending the social/ community capacities, this improvement becomes more difficult.
health promotion; psychology; psychologists; public health