This paper investigates and analyzes the phenomenon of pop-management literature, proposing a reflection about its role in the "managers' imaginary". Pop-management literature comprises books and magazines for fast consumption, produced by the business media. Adopting the psychoanalytical approach to fairy tales as a perspective, we conducted content analysis of two "success stories", published in one business magazine. We observed that the structure and some key elements of fairy tales are present in these stories. We argue that the success stories help to reduce tensions and mitigate frustrations of professionals, supposedly offering answers for their anxieties and professional problems. We propose that the continued access to artifacts that use fairy tales formulae might keep individuals linked to their fantasies of power and affect self and identity's consolidation.