In this study, it becomes distinguished the strategic plannig of city in relation to other kind of approaches, even if they're turned to the public sector, while it's a complex and "sui generis' organization, where the interorganizational point is dominant. In this way, is focused the process of plannig , not fixing on the plan, but considering it one of the results of the first one. More specifically, is discussed the recent difusion between a pattern of strategic planning in european and latin-american cities. Taking the experience developped in Barcelona since the 80s, that is being used as a model for many cities, is developped, firstly, an analisis of what would be an innovation, articuling the theorical reference to the practices of the strategic and urban planning, in particular. Following this line of interpretation of the phenomenon, the "competitive entrepreneuralism' becomes dettached, from the conjugation of some approaches about the new and current coordinates put to the local public management. In short, facing the concrete experience, are questioned some aspects of the ideal more directly relationed to the new element, that is, the articulation between a specific technic of analisis and projetions and the ideas of pact and lobby of the city and also your instrumentalization by the marketing. Although, the question of the pact and marketing on planning does not finish on this study, it can be, on one hand, continued and extended if related with other experiences and realities and, on the other hand, be diferently questioned if selected other aspects. Therefore, the critical analisis of possibilities and limits of this planning technic for the local public management move forward.
City; management; planning; pact; marketing