It's always sunny in Brazil: images, stereotypes, ignorance, and the country’s international status

O Brasil é sempre ensolarado: imagens, estereótipos, desconhecimento e o status internacional do país

Brasil siempre está soleado: imágenes, estereotipos, ignorancia y el status internacional del país

Le Brésil est toujours ensoleillé : images, stéréotypes, ignorance et status international du pays

Brazil is an emerging country with tremendous potential and the ambition to become a major player in global politics. Achieving high international status, however, depends not only on aspiration, but on the intersubjective perceptions of states that are already established as great powers. Brazil’s rise is connected not only to its attributes of power but to how the country is perceived by others. This article advances the study of Brazil’s status by analyzing the image of the country according to the perceptions of the foreign policy community of the permanent members of the United Nations Security Council. It contributes to International Relations scholarship by addressing the relation between images of a nation and its level of prestige. The article argues that knowledge about Brazil is limited even among global elites and is mostly associated with superficial stereotypes.

Status; images; stereotypes; interviews; nation branding; prestige