Abstract
The objective of this article is to elaborate an economic and historical approach to the notion/concept of strategy. More specifically, it aims to propose a definition of strategy that helps to unravel this important topic from a paralysing tangle of schools, approaches and definitions. It was also sought to delimit more clearly its nature and what can (and what should not) be considered as strategy. For that, the research work adopts a historical perspective and, as starting point, the approach proposed by Simon (1993). Besides that, it was made an additional effort to specify better and enrich the Simon’s driveway with the contributions from some other pertinent authors - mainly from the Keynesian and Schumpeterian schools.
Keywords:
Strategy; Decision-making; Uncertainty; Dynamic capability