This article deals firstly with the state of the question of identity in current anthropology and, secondly, it develops a reflection on contemporary cultural processes. The relationships between place and identity, place and culture and culture and identity are theoretically and empirically examined. It is observed that cultural creations are, at present, more concerned with the problem of identity then they were previously, as well as being strongly influenced by the accelerated globalization of local situations. There is now room for a critique of global dominations and the responses they bring about - a critique which may enable a reflection on the possible forms of resistance (local, political, artistic, etc.) to these dominations.
Cultural Identity; Ethnicization; Bahia; Colombia