Post-sale reverse logistics has grown in importance in the supply chain. As a contribution to scientific innovation, we present a structured procedure for reverse supply chain management of goods after sale. In addition, a comparison is made between the structures of direct supply chains by checking the similarity in terms of transport operations, inventory management and information management, which allows its application in the case study. This paper aims to suggest a procedure to structure the reverse logistics chain which is based on Process Management and consider three basic levels: Product Entry Management, Resource Management and Performance Management in the Reverse Logistics Chain. A bibliographical and documentary review was conducted in addition to a field research with a group of three department stores. The data collected from the companies using questionnaires and interview shows that the application of the procedure suggests that a better structuring of management in post-sales reverse logistics in the retail market can improve financial results in companies by contributing to reduce product returns and consequently its costs, improve efficiency in inventory and storage management, improve assets usage, increase revenue and promote social benefits such as donation of the products which was used and had been returned for charity.
process management; reverse logistics; retail