SOCIAL MEDIA/NETWORKING: APPLICATIONS, TECHNOLOGIES, THEORIES

ABSTRACT

Nowadays, Social Media communication has become indispensable for the world. Social Media is indeed a paradigm shift in communication. The beauty of this new communication method is the offer of virtual connectivity irrespective of geographical distances. The medium serves us pictures, rich textual content, videos, and audio 24/7 online. Given its wide usage, it is highly crucial to study key details of social media, including the pioneers, theories, and business applications. This manuscript has relied on the “Web of Science” database and the Vantage Point 9 text-mining tool, with Aduna map visualization, to collate about 50 research articles published during 2008-2016 that have studied social media in detail. The objective of this article is to explain the impact of social media sites, technologies, and applications.

Keywords:
Social Media; Social Networking; Web 2.0; Blogs; Facebook; LinkedIn; Twitter; Instagram; Google+; YouTube; Branding