This paper is result of a research that is being developed under the auspices of FAPESP and it shows intersections between Communication and Education in the educational environment with teaching resources available, such as the textbook. In order to think about the potential of visual representations about male/female that are in textbooks and, for that, it shows some reflections about images; about the process of the construction of cultural identity are presented, while the semiotics analyses of the visual representation is made from peircean semiotics. Visual representations fulfill the purpose to make way for reflections in the field Communication / Education capable of generating actions that could result in the possibility of building critical thinking in relation to visual representations.
Communication; Education; Visual representation; Otherness; Cultural identity
