The article takes as argument the current cultural policy and analyzes empirically the actions of the São Paulo unit of the Cultural Center of the Bank of Brazil (CCBB). The intent is to investigate how this institution operates the promotion of the culture inside the context of the culture's regularization in Brazil. The institutional linkage between the Bank of Brazil and its Cultural Center brings about some particularities in the field of the cultural diffusion, since the institutional status of the CCBB definitely provides the way how will occur the relationship among the cultural producers, the consuming public and its main sponsor. It´s a study based on bibliographical research and dialectical approach for analysis. We arrive to the conclusion that by consenting a culture laissez-faire, the State concedes that the market imposes its logic to the culture, so that the empirical object of this article can be characterized as an example of this dynamic.
Culture; Communication; Citizenship; Public Sphere; Cultural Center of the Bank of Brazil