Science communication for the press: the hybrid model of Agência Bori texts based on five essential questions

Righetti, Sabine; Flores, Natália Martins; Andrade, Fernanda Quaglio de; Morales, Ana Paula

doi:10.1590/1809-58442022120en

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Articles • Intercom, Rev. Bras. Ciênc. Comun. 45 • 2022 • https://doi.org/10.1590/1809-58442022120en copy

Science communication for the press: the hybrid model of Agência Bori texts based on five essential questions

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

Nine out of ten Brazilians cannot name an institution that does research in the country or a Brazilian scientist (CGEE, 2019) – which reveals the need for strategies to connect the press and science in Brazil. Agência Bori is part of this field, an initiative that disseminates Brazilian scientific studies to journalists across the country and explains them through a hybrid text, which is placed between a press release and a news text. In this article, we present the construction of the Agência Bori hybrid model of science communication text based on five essential questions: What is the main finding of the research? How was the search done? How do the results change people’s lives? How do the results change what was already known in the area of knowledge? What happens now in the face of the results/conclusions? Preliminary experiences of monitoring the repercussion of studies disseminated to the press show that the model is well accepted in the journalistic environment.

Keywords
Science journalism; Science communication; Textual model; Journalism; Public understanding of science

	Original title of the scientific article	What an institutional press release title might look like	Title of Bori's explanatory text	Examples of actual headlines from research reports
Health	The case of eculizumab: judicialization and purchases by the Ministry of Health	UERJ's research accounts the public cost of the judicialization of a single drug to the Ministry of Health	Survey shows public spending of R$ 2.4 billion via judicialization with a single drug	A single drug cost SUS R$ 2.44 billion in 11 years, reveals study ("Folha de S.Paulo")
Applied Social Sciences	New Emergency Aid: estimates of the effects on income	FGV-SP research estimates the effect of the end of the emergency aid	New emergency aid: more than 40% of workers will not be able to have their income losses compensated	Emergency aid does not compensate income loss for 43% of beneficiaries ("Exame")
Other areas	Trophic interactions will expand geographically, but be less intense as oceans warm	UFRN researchers show effect of ocean warming on corals in article in global impact journal	As the ocean warms, coral reefs along the Brazilian coast may be overrun by algae	Ocean warming may change coral reefs, study shows ("Agência Brasil")

Questions	Paragraphs from Bori's hybrid explanatory text	Aspects answered in the essential questions
What is the main finding of the research?	In addition to having an effect on people, the music emitted by the Salvador carnival may negatively affect the behavior of marine animals when propagating into the ocean. This is what an unprecedented study done by the Federal University of Rio Grande do Norte (UFRN) and the Federal University of Bahia (UFBA), published in the journal "Biological Conservation” on Thursday (17), shows about the impact of acoustic emissions on the aquatic environment.	What: Music emitted by trios eletricos in Salvador can negatively affect the behavior of marine animals by propagating into the oceanWho: UFRN and UFBAWhen: December 17, 2020Where: Journal of Biological ConservationWhy: To assess impact of acoustic emissions on the aquatic environment
How was the research done?	The researchers measured acoustic intensity during the 2018 Salvador carnival (Barra-Ondina circuit) on the beach and underwater on the reef closest to the carnival party. The behavior of the Damselfish, an abundant species in the region, was analyzed in the face of acoustic stress and a false predator. They quantified the abundance of the fish in the area and their feeding rate on a reef near the carnival circuit and on a reef further away, where there was no noise. These experiments were conducted before, during, and after the carnival.	They quantified the abundance of the fish in the area and their feeding rate on a reef near the carnival circuit and on a reef further away, where there was no noise.
How do the results change what was already known in the area of knowledge?	The increased acoustic intensity underwater, the scientists noted, led the Damselfish to feed less and be less alert to predation. "The extremely loud music from the trios eletricos is actually a form of noise pollution in the marine environment," concludes researcher Antoine Leduc, one of the study's authors.	The extremely loud music of the trios eletricos is a form of noise pollution in the marine environment.
How do results change people's lives?	For Antoine, the study shows the importance of considering terrestrial sources of acoustic emissions in order to plan the management and conservation of coastal marine environments. Furthermore, he questions "whether the acoustic intensity emitted at carnival is healthy for people, since even fish suffer negative impacts from these acoustic emissions."	One must also consider terrestrial sources of acoustic emissions in order to plan the management and conservation of coastal marine environments.
What happens now in the face of the results/conclusions?	The researcher ponders, however, that it is not yet known precisely what the long-term consequences of this noise pollution are for the species. "Further studies will need to be done to assess how this source of pollution affects other species and how far offshore the acoustic effects of carnival impact the marine environment."	Long-term consequences of noise pollution need to be assessed.

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[1] Sabine Righetti

Researcher at Laboratório de Estudos Avançados em Jornalismo (Labjor-Unicamp) working with scientific culture and public understanding of science. She holds a BA in social communication - journalism from Unesp and an MA and PhD in science and technology policy from Unicamp, with periods as a visiting researcher at the University of Michigan’s School of Education (Knight fellow, 2012) and Stanford’s Graduate School of Education (Lemann fellow, 2017). At Unicamp, she leads the study group “#TemCiêncianoBR: Brazilian scientific production and its dissemination”. She co-founded the Agência Bori. E-mail: sabine@unicamp.br.