YouTube mediation and the case ‘Complexo do Alemão occupation’: characteristics and use dynamics

Sivaldo Pereira da Silva

He holds a Doctorate in Contemporary Communication and Culture from the Federal University of Bahia with a period of Doctoral studies at the University of Washington (USA) and a Post-doctoral degree from the Center for Advanced Studies in Digital Democracy and Electronic Government (CEADD), Poscom-UFBa. He has been a visiting professor at the Institute of Applied Economics (IPEA), an ad hoc consultant for Unesco and has provided consultancy services in the field of digital democracy, human rights and public communication policies to other governmental and non-governmental organizations. He has been a professor in the postgraduate program in Contemporary Communication and Culture at the Federal University of Bahia and is currently a joint professor in the Journalism course run by the Federal University of Alagoas (UFAL) and in the postgraduate program in communication at the University of Brasilia (UnB).

Pedro Santos Mundim

He holds a doctorate in Political Science from the Rio de Janeiro Graduate Research Institute (IUPERJ). He is the author of the book Imprensa e Voto nas Eleições Presidenciais Brasileiras de 2002 e 2006 [Press and Voting in the Brazilian Presidential Elections of 2002 and 2006] (Editora UFG, 2013), and has been visiting researcher at the Roger Thayer Stone Center for Latin American Studies at Tulane University (2009) and post-doctoral researcher attached to the Media and the Public Sphere Research Group (EME) in the Department of Social Communication at the Federal University of Minas Gerais (2010). Currently he is Special Advisor to the Cabinet and Head of the Advisory Office for Public Opinion at The Secretariat for Social Communication, Presidency of the Republic, Brazil.

Video Data	Author/profile data
Video link (URL)	Nickname
Date video posted	Declared age
Date first comment posted	Date of YouTube account opened (participant since…..)
Number of comments	Number of videos posted (sent in)
Number of views	Most recent YouTube activity (... days ago)
Video time length	Number of registered Followers for the channel
Number of LIKE (Thumbs up)
Number of NOT LIKE (Thumbs down)
Format (narrative category)

Nº of videos posted	Nº of Users	%	Nº of Videos	%
1 vídeo	132	81.0%	132	38.2%
2 vídeos	13	8.0%	26	7.5%
3 vídeos	3	1.8%	9	2.6%
4 vídeos	5	3.1%	20	5.8%
5 vídeos	2	1.2%	10	2.9%
6 vídeos	0	0.0%	0	0.0%
7 vídeos	4	2.5%	28	8.1%
8 vídeos	0	0.0%	0	0.0%
9 vídeos	1	0.6%	9	2.6%
10 videos or more	3	1.8%	112	32.4%
N	163		346

Brasil