Experimental research projects are a relevant metodological tool used by Communication Schools in Brazil at the undergraduate level. This article aims to rescue and discuss, based on documentary analysis of research on indicators and results of experimental work EXPOCOM winners of 2011, the route of this type of experimentation and the role of INTERCOM in stimulating this activity in Brazil. We conclude that the key is in the quality of the winners, to indicate to what are merely copy the market or what practices are innovative experiments.
Communication scholarship; Experimental research; Brazil; INTERCOM; EXPOCOM