Research on communication flows in Brazil. Panorama of the public broadcasting TV schedule in the State of São Paulo in 2012: an empirical study

Galhardi, Cláudia Pereira; Mohedano, Félix Ortega; Peronsanz, Juan José Igartua

doi:10.1590/1809-58442015112

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• Intercom, Rev. Bras. Ciênc. Comun. 38 (1) • Jan-Jun 2015 • https://doi.org/10.1590/1809-58442015112 copy

Research on communication flows in Brazil. Panorama of the public broadcasting TV schedule in the State of São Paulo in 2012: an empirical study

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

As an object of scientific study, all Communication research should not be carried out based only in theoretical terms (IGARTUA, 2006IGARTUA, Juan José. Métodos cuantitativos de investigación en Comunicación. Barcelona: Bosch, 2006.), but also in the prerogative of the content produced as for ethic and aesthetic analysis disseminated by cultural industries (FECHINE, 2008FECHINE, Yvana. Núcleo Guel Arraes: formação, influências e contribuições para uma TV de qualidade no Brasil. In: FIGUEROA, Alexandre (Org.). Guel Arraes: um inventor no audiovisual no Brasil. Recife: Cepe, 2008.). A mirror of the national identity, the TV industry has an important role as a socializing institution, reflecting the values, attitudes and behaviors of contemporary society (WOLTON, 1998WOLTON, Dominique. O elogio ao grande público. São Paulo: Atica, 1996.). We present in this paper, a quantitative empirical research from the technique of the content analysis of the public broadcasting programming in the State of São Paulo in 2012. The results show that the structure that makes up the public broadcasting TV answers for itself the marketing ideology of each issuer.

Keywords:
Television; Contentanalysis; São Paulo; Methodology; Brazil

	Genre	Programe Transmission Time					whole
		A	AA	AAA	AAAA	AAAAA
1	TV News	19.7	27.8	17.8	26.5	7.8	19.2
2	Feature	46.7	l.l	0.7	2.1	19	106
3	Interview	0.0	5.0	0.0	0.0	8.4	3.2
4	Electronic Magazine	00	0.0	0.0	4.8	0.0	0.9
5	Audience	0.0	7.2	10.1	4.3	0.9	4.0
6	Cartoom	11.0	9.2	0.0	00	3.0	4.9
7	Soap opera	0.0	0.0	43.4	34.4	0.7	13.1
8	Series	0.0	0.4	0.0	0.6	0.9	0.4
9	TV film	0.0	0.0	0.0	2.5	3.0	1.2
10	Movie	0.0	3.1	11.8	7.7	21 0	93
11	Sports	0.6	2.8	6.8	0.6	2.9	2.5
12	Journalistic text	5.0	17.5	0.0	0.0	4.9	5.8
13	Musical	00	09	0.7	00	5.4	1.7
14	Talk show	0.0	9.4	0.0	0.0	0.4	2.0
15	Reality Show	00	00	2.4	5.6	3.6	2.2
16	Children's programming	00	0.9	0.0	00	0.0	0.2
17	Humorous programming	0.0	2.0	0.0	5.6	0.0	1.4
18	Educational programming	0.0	0.0	0.0	0.0	27.4	7.1
19	Mass	7.6	0.0	0.0	0.0	8.1	3.6
20	Political advertising	0.0	3.9	0.0	5.2	0.0	1.7
21	Varieties programming	9.3	8.8	7.0	0.2	0.0	4.8
22	Cultural Event	0.0	0.2	0.0	0.0	0.0	0.0
	Whole	100	100	100	100	100	100

Genre		Programe Transmission Time					Whole
		A	AA	AAA	AAAA	AAAAA
1	TV News	20.8	0.0	2.7	19.7	26.1	15.7
2	Feature	27.9	0.0	0.6	5.8	2.0	5.9
3	Interview	0.0	0.0	0.0	0.0	3.5	1.0
4	Documentary	8.l	0.0	4.4	0.0	0.8	2.1
5	Audience	0.0	6.9	14.7	5.0	0.0	4.8
6	Cartoom	1.8	15.4	0.0	0.0	0.0	2.8
7	soap opera	0.0	13.6	32.7	5.8	0.0	9.1
8	Series	15.5	54.8	14.7	9.1	31.1	25.0
9	TV film	0.0	5.4	0.0	0.2	32.9	10.8
10	Movie	0.0	0.0	0.0	9.5	3.2	3.1
11	Musical	00	0.0	0.0	2.6	0.0	0.6
12	Talk show	0.0	0.0	15.0	0.0	0.0	2.5
13	Children's programming	25.8	0.0	0.0	5.2	0.0	4.8
14	Humorous programming	0.0	0.0	0.0	6.7	0.0	1.5
15	Political advertising	0.0	3.9	0.0	3.7	0.0	1.5
16	Varieties programming	0.0	0.0	15.0	16.2	0.5	6.4
17	Game show	0.0	0.0	0.0	10.4	0.0	2.4
	Whole	100	100	100	100	100	100

Genre		Programe Transmission Time					Whole
		A	AA	AAA	AAAA	AAAAA
1	Tv News	81.0	28.8	11.1	24.7	0.8	28.3
2	Feature	4.3	3.6	0.6	0.8	12.9	4.4
3	Interview	0.0	0.0	0.0	0.0	1.2	0.2
4	Documentary	0.0	0.0	0.0	0.0	1.2	0.2
5	Electronic Magazine	0.0	0.0	0.0	6.1	0.0	1.8
6	Audience	0.0	0.0	26.5	9.0	0.0	6.0
7	Cartoom	2.6	19.9	0.6	0.0	0.0	4.9
8	Soap opera	0.0	0.0	0.0	23.1	0.0	6.8
9	Series	6.2	0.4	16.7	3.4	7.8	5.8
10	TV Film	0.0	0.0	1.2	7.7	21.9	6.8
11	Movie	0.0	8.5	5.6	1.3	1.6	3.3
12	Sports	1.0	1.4	1.9	0.3	0.0	0.8
13	Journalistic text	0.0	9.6	1.2	0.0	0.0	2.3
14	Musical	0.0	0.0	0.0	2.4	0.8	0.9
15	Talk show	0.0	8.9	0.0	6.4	1.6	4.1
16	Reality Show	0.0	0.0	0.0	6.9	3.9	2.8
17	Humorous programming	0.0	0.0	0.0	6.9	3.9	0.8
18	Religious Cult	4.8	0.0	0.0	0.0	42.2	9.2
19	Political advertising	0.0	4.3	0.6	4.0	0.0	2.2
20	Varieties programming	0.0	14.6	34.0	4.0	0.0	8.6
21	Game Show	0.0	0.0	0.0	0.0	0.4	0.1
	Whole	100	100	100	100	100	100

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[1] Cláudia Pereira Galhardi

Doctor in Audiovisual Communication, Technological Revolution and Cultural Change by the Department of Sociology and Communication of the University of Salamanca – USAL. Member of the Group for the Creation and Dissemination of Knowledge in Historiography, Heritage and Social Communication – Center for Brazilian Studies – USAL. Email: claudiagalhardi@usal.es