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Interaction and innovation in the trajectory of the Bonito, MS Tourist System: a model for the Rila destinations?

Abstract:

The management of tourist destinations in Brazil has been transformed from the recognition of the need for articulation among the different stakeholders of tourism in each locality. In this context, the main objective of this article is to present an analysis of the tourism management system in Bonito, with an emphasis on its operation through the Single Voucher and the creation of specific laws for tourism. It also intends to analyze if this system would be applicable to the destinations that belong to the Latin American Integration Route - Rila. The analyzes were carried out based both on theoretical reviews and on the synthesis studies already made on the destination, with emphasis on theoretical aspects related to the competitiveness and innovation of tourism systems. The results point out important guidelines for innovative management of the destination after two decades since the implementation of the Single Voucher, a visitor control tool, created endogenously and responsible for organizing the exploration of the tourist activity in the place.

Keywords:
manager system; innovation; share capital; stakeholders

Universidade Católica Dom Bosco Av. Tamandaré, 6000 - Jd. Seminário, 79117-900 Campo Grande- MS - Brasil, Tel./Fax: (55 67) 3312-3373/3377 - Campo Grande - MS - Brazil
E-mail: suzantoniazzo@ucdb.br