MARKETIZATION OF JAPAN-BASED HIGHER EDUCATION ADVERTISEMENTS: A DISCOURSE OF MCJOBS?

Khaitova, Mukaddam; Muller, Theron

doi:10.5007/2175-8026.2022.e83058

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ARTICLES • Ilha Desterro 75 (1) • Jan-Apr 2022 • https://doi.org/10.5007/2175-8026.2022.e83058 copy

MARKETIZATION OF JAPAN-BASED HIGHER EDUCATION ADVERTISEMENTS: A DISCOURSE OF MCJOBS?

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

We investigate how competing forces interdiscursively manifest in Japan-based higher education through a critical discourse analysis (Fairclough, 1993, 1995). Higher education job advertisements are constitutive of institutions’ public images that are targeted toward academics in specific fields. They are discursive spaces where marketized discourse has colonized previously dominant discourses of universities as independent authorities (Fairclough, 1993, 1995). Such marketized discourses within higher education express neoliberal ideologies and free-market conventions (Ball, 1998; Pack, 2018). However, the international extent of university discourse marketization is largely implicitly assumed rather than empirically examined, hence we investigate these forces with respect to Japanese higher education.

Keywords
marketization; metrification; academic job advertisements; Japan-based higher education; critical discourse analysis

Categories	Fields # of ads (percent of total)				Feature # of ads (percent of total)
	Fields # of ads (percent of total)				1 Titling		2a Job requirements specified	2b Institutional requirements specified	3 Research field indexed
	Modern Languages (mainly English)	Social Sciences	STEM	Total	Primary	Other	Native	Publications	Funding
Part-time	18 (72%)	5 (20%)	2 (8%)	25	22 (88%)	21 (84%)	10 (40%)	10 (40%)	0 (0%)
Non-tenured	13 (52%)	2 (8%)	10 (40%)	25	3 (12%)	23 (92%)	9 (36%)	18 (72%)	4 (16%)
Tenured	5 (20%)	6 (24%)	14 (56%)	25	12 (48%)	23 (92%)	2 (8%)	22 (88%)	11 (44%)
Outsourced & Dispatch	6 (100%)	0 (0%)	0 (0%)	6	1 (17%)	6 (100%)	0 (0%)	0 (0%)	0 (0%)

Universidade Federal de Santa Catarina Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Bloco B- 405, CEP: 88040-900, Florianópolis, SC, Brasil, Tel.: (48) 37219455 / (48) 3721-9819 - Florianópolis - SC - Brazil
E-mail: ilha@cce.ufsc.br

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[1] *
Part-time teacher of English at Toyama Prefectural University’s Engineering Department. She studied at Novgorod Lyceum, Russia, graduating with an Honours Diploma degree in German Philology before serving 20 years at international organizations and diplomatic missions followed by teaching in Japan. Ms. Khaitova attended St Antony's College, Oxford, gaining an MPhil degree. Her research interests develop around alternative ways of teaching, online classroom, blended learning, collaborative and problem-based learning, and student-teacher relationships.. E-mail: khaitova@pu-toyama.ac.jp.

Data number	D120071781
Date of publication	2020/07/29
Date of update	2020/07/29
Title	[University Name], Department of Japanese, Part-time English Lecturer
Institution	[University Name]
URL of institution or department	[URL]
Department	Department of Japanese, Faculty of Foreign Languages
Institution type	Private university
Job posting URL	[URL]
Content of job information	[University Name], Department of Japanese, is seeking candidates for a part-time teaching position for the 2021 academic year, beginning April 1st, 2021. It involves teaching three 90-minute classes once a week, either on Monday or Wednesday at [Name] Campus, [City], for the following three courses. a) English Communication Skills, b) Integrated English Skills, including TOEIC Test Preparation, c) Content Area Studies. The classes are taught from the second to fourth period; 2nd period 10:55-12:25, 3rd period 13:15-14:45, and 4th period 15:00-16:30. 1. Subjects to be taught: third-year or fourth-year English 2. Period of appointment: one year (April 1, 2021 – March 31, 2022.) 3. Number of positions available: one 4. Rank of appointment: part-time lecturer
Research field
		1.	Area	Humanities
			Disci- pline	Linguistics




		2.	Area	Humanities
			Disci- pline	Literature




		3.	Area	Humanities
			Disci- pline	All Humanities

Job type
		1.	Lecturer (part-time)

Employment status	Part-time(Nontenured)
Work location	[Name] district – [City]
Qualifications	(1) at least an MA in TESOL, TEFL, English linguistics, or other relevant fields (2) At least one year teaching experience at a college level at the time of employment. (3) Native competency in English (all courses taught in English), and basic Japanese conversational ability is desirable. (4) Citizenship will not be considered in the selection process. (5) If English is not the candidate's native language, then level of English proficiency sufficient for pedagogical purposes; if Japanese is not the candidate's native language, then level of Japanese proficiency sufficient for administrative purposes (6)The ability to teach online if needed.
Compensation	1.Terms of compensation (1) Salary: determined, based on qualifications and experience, in accordance with standard regulations for [University Name]. (2) Commuting expense: offered according to the university regulations. (3) Retirement benefits: not offered. 2.Terms of employment (1) Workplace will be the Itabashi campus of [University Name]. (2) Classes taught either on Monday or Wednesday from the second to fourth period; 2nd period 10:55-12:25, 3rd period 13:15-14:45, and 4th period 15:00-16:30.
Application period	2020/09/18 Deadline for receipt
Application /selection /notification of result /contact details	1.Materials to be submitted: (1) Curriculum vitae (in any format, in English or Japanese) (2) List of research publications (in any format) (3)One copy of one or two representative publications (4)A copy of the diploma for the highest relevant degree 2. How to apply: please submit your application materials in PDF format (desirably compressed in a single zip file) at [email] 3. Application deadline: September 18, Friday, 2020. 4. Selection schedule: (1) Round one: document screening (2) Round two: interviews (in-person or remote; scheduled for late September or October). Candidates who pass round one will be invited, by email, to interview. Recruitment will continue until the position is filled. 5. Address any inquiries to: [Name] ([email]) If you have not received an acknowledgement of your application within ten days of submitting it, you should also contact [Name] at [email]
Online Submission
		Online Submission with all application documents is available.
		JREC-IN Portal web application		Not available
		Email Application		Accept	[email]
		Recruiting Institution's Web application system		Not available

Additional information	Additional notes regarding period of appointment: - Upon completion, contracts may be renewed for up to one year based on the following considerations: 1) Anticipated number of course offerings and student registration for the subsequent academic year or semester 2) Performance evaluation 3) Aptitude and suitability - No contract may be renewed beyond the academic year in which the instructor reaches the age of 70.