Brazilian Spotted Fever (BSF) is a highly lethal infectious disease that mobilizes prevention and control actions that have a large impact on public opinion. The capybara is fundamental in the epidemiology of the disease, as it serves as the spreader of the infected vector. The aim of this study is to understand and analyze the society representatives’ discourse about BSF that circulates in a printed means of communication of the city of Campinas, State of São Paulo, Brazil. Starting with exploratory data analysis and moving on to discourse analysis, we investigated the discursivities: with different resonances, they were related to deaths caused by the disease and to the slaughter of capybaras. Preference was given to some protagonists of the discourse, while other subjects were obliterated. Dissemination of partial and sensational news strengthened the polarization about the theme. We concluded that there was a scarce contribution to a critical and collaborative communication in the area of health, essential for the population’s sanitary awareness.
Brazilian spotted fever; Discourse analysis; Media; Prevention