There was a time of many alterations that changed the face of the publishing world in Portugal and Brazil during the years spanning from the second half of the 1930's to the end of the 1960's. This was a period in which one could observe an inversion of publishing influences between the two countries, with Portugal shifting its role and becoming a net book importer in its trade with Brazil. This article intends to analyze the Portuguese publishing world's point of view as their agents in different ways changed their attitudes toward Brazil as a centre of book production and diffusion. The text also sets out to understand how these transformations occurred in a context of oscillation - and tension - among discourses tied to a golden age (or imagined as such) that was reluctantly left behind, and practices of effective collaboration between the Portuguese and Brazilian publishing worlds - resulting fundamentally from the actions of individual publishers.
Book market; Portugal; Brazil; Publishing influence