Perceived quality and customer satisfaction are essential elements for competitiveness of banking institutions. Therefore, it is important to identify customers' view of banks about drivers of quality perception and satisfaction. This paper presents a relationship model of determinant factors of satisfaction and the identification of key quality attributes for bank services. The model was built conducting two customer surveys. Firstly, the approach proposed by Tinoco and Ribeiro(2007) was applied to identify the relationship among the determinants and to build a satisfaction model. Next, main quality attributes considering the customer's view were surveyed and ranked. The results indicate that the confirmation of expectations and perceived quality are the most important determinants for customer satisfaction. Among the most important attributes that affect perceived quality, the following were highlighted: employees with proper knowledge and abilities, service done correctly in the first attempt, low bank tariffs, transparency and loyalty in transactions, and presence of employees providing agile services.
Customer satisfaction; Quality attributes; Bank services
