Strategic management in the meat processing industry: an application of SWOT Analysis in storage and shipping stage

Abstract

Companies need to perform systematic diagnoses to prospect the market positioning strategies and remain competitive in the current industrial scenario. Each of the company’s sectors must be analyzed because they all lead to business success. Based on the understanding that diagnosis is essential for maintaining the competitiveness of a company, this document aims to propose improvements in processes and activities of storage and shipping stage of a meat processing company. A SWOT analysis is used to classify strengths, weaknesses, opportunities, and threats and to correlate these factors. The information for the diagnosis was collected initially on literature and then through on-site visits and interviews with employees from the meat processing company. The results indicated that the storage and shipping stage of the analyzed company is positioned on the second matrix quadrant, called Maintenance. Based on the achieved results, a correlational study between strengths and opportunities has been carried out, converting threats into opportunities, using strengths to eliminate weaknesses, and also suggestions of strategies to the storage and shipping stage are presented. Among the proposals, the training of workers, activity automation and improvement of product packaging can be highlighted.

Keywords:
Meat processing industry; Storage and shipping stage; SWOT analysis; Diagnosis tools