In this work, it is proposed an evaluation and comparison model of dwelling project based on value, which aims, principally, to improve the conditions of dwelling analysis under the perspective of the target market. This evaluation instrument intends to help avoid mistakes which bear unnecessary costs in a real estate business project. The development of the model enables the identification and measurement of satisfaction, expectations and needs of the user of this sector and, at the same time, generates information which may be used during the process of the dwelling project. The proposed model is based on the functions perceived by the user, which are represented by the attributes of the physical structure, localization and cost as defined by the target market. Its operation consists in applying standardized procedures that organize and process the information bearing, as a result, performance indexes and unnecessary costs deriving from the perceived dwelling functions that do not aggregate value. It aims at improving the development of new project concepts making it more appealing to the target market.
Project evaluation; Value analysis; Housing design
