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Assessing corporate social responsibility projects through mathematical modeling

The enrollment of Brazilian companies in Corporate Social Responsibility Projects (CSR) has increasead in the last years reflecting the consolidation of new corporative strategies. Nevertheless, the lack of models to assess these projects presents a problem to the development of CSR since the current projects can have significant financial costs which not necessarily bring social and environmental improvements to the communities directly affected by those companies. Thus, this paper proposes the assessment of CSR projects using a mathematical model based on fuzzy logic principles and the diffusion logic. Hence, it can be said that it is possible to integrate the different dimensions of the sustainable development when assessing CSR projects allowing decision-making even when the available input data are uncertain and distinct.

Social and environmental assessment; CSR projects; Fuzzy logic


Universidade Federal de São Carlos Departamento de Engenharia de Produção , Caixa Postal 676 , 13.565-905 São Carlos SP Brazil, Tel.: +55 16 3351 8471 - São Carlos - SP - Brazil
E-mail: gp@dep.ufscar.br