The business network literature has cited the importance of two interlinked themes: competitiveness and technological management. Nowadays, interfirm competitiveness is dependent on investments in technologies made by individual enterprises that are based primarily on the patterns of demand behavior. Regarding the internal environment of companies that compose the network, competitiveness patterns (that derive from demand patterns) are used as references to determine the "best practices" and organizational technologies that optimize the competitive performance of companies - and, consequently, the performance of interorganisational network. The proposal of a methodology to increase the network competitiveness by appropriate technological investments - as well as the application of this methodology in an interfirm arrangement belonging to the citrus segment - represent the objectives of this paper.
Interorganizational networks; Competitiveness; Technological investment
