The evolution of Brazil's agroindustry in recent years has led to a growing demand for input resources in response to the producers' increasingly professionalized profile. Therefore, a better understanding of this sector's distribution channels, which operate in an increasingly competitive environment, requires companies to seek tools for periodic evaluation, especially in the retail segment, the meeting point of manufacturers and consumers. This article discusses retail auditing, identifying its applicability to the agribusiness marketing channel. The main goal of this study was to draw up a questionnaire for use as a tool to monitor the retail sector. A two-phase exploratory survey was carried out, the first consisting of a literature review and the second a field study. The application of the questionnaire at animal feed retail stores enabled us to detect relevant evaluation factors, receive suggestions and identify difficulties involved in the implementation of this process. Since little research has been done in this specific sector, this study can be regarded as the initial application of retail store auditing in this field, aimed at maximizing information provided by marketing managers in the agribusiness supply chain.
retail auditing; information system; agribusiness input channels
