For a technology-based company (TBC) to remain competitive, it must focus on reducing development time and on introducing key technologies into its products. This paper aims to analyze the use of Technology Roadmapping (TRM) as a means of selecting a reference product for the application of a process of reverse engineering (RE), as a part of the product development process of a TBC. The integration between those techniques was analyzed through a case study. Market completion, product, and TRM technology analysis provided means to find, in the market, a reference product with advanced characteristics enabling the application of RE processes. The result was the reduced product development time focused on customer and market needs with better technologies and features when compared to the reference product. Improvements in production cost, selling price, installation costs, installation time, product adaptability and weight were observed. The integration of those techniques provided means for the company to enter in the market with a product that already with competitive advantage due to its improved development. After analyzing the results, it was possible to systematize the integration of those two techniques.
Reverse Engineering (RE); Technology Roadmapping (TRM); Product Development Process (PDP); Technology Based Companies (TBC)
